Friday, April 5, 2013

BB creams -A new trend in hybrid skin care

BB creams have quickly become very popular among skin care enthusiasts. Basically, BB creams are a symbiotic blend of sunscreen, moisturizer, and foundation. After its initial popularity in Asia (BB stands for “blemish balm,” because of its corrective and oftentimes whitening function), a variation of the product, has been gaining popularity in North America. These days, a multitude of skin care manufacturers have jumped on the BB bandwagon.

These makeup-moisture hybrid products have been used originally to hydrate the skin after laser treatments. A moisturizer with added benefits, BB creams are popular with people who want to combine their skincare regimens to save time and money –as there is less need for multiple products. 

What’s behind the hype? To be honest, the hype that this new hybrid product has caused hasn’t been seen in the skin care industry for a long time. Tinted moisturizers –the BB cream’s predecessor created somewhat of a buzz when they were new, but that’s nothing compared to the hype of BB creams.Unlike the tinted moisturizers, BB creams have anti-aging skincare properties, and this fact has been heavily promoted through advertising by big brands. The ingredients carry effective pharmaceutical-grade properties that do much more than just moisturize your skin –like reducing fine lines and altering the skin complexion.

While BB creams are often viewed, sometimes incorrectly, as a one-stop solution for every skincare type, consumers do need to find the best fit for the particular needs of their skin. Some BB creams are slightly pigmented to produce luminosity, while others offer heavier coverage without the aforementioned effect. Some are more suitable for dry skin, others are better for oily skin. It all depends on what consumers are looking to achieve with a BB cream. Some are looking for hydrating properties; others want to treat hyper-pigmentation. If the chosen product doesn’t have the necessary ingredients, consumers won’t get the results they are trying to achieve. 

There are some drawbacks in using BB creams as a one-fits-all solution. If a skin irritation occurs, it can be hard to determine which component of the BB cream is causing it. Correct application can also be an issue. A too thin application doesn’t provide proper coverage in regards to the SPF and hydration benefits, while too thick application can clog the pores. While most BB Creams contain SPF, it is best to choose a product with at least SPF 15. Some experts recommend applying another layer of sunscreen on top in the case of prolonged sun exposure or applying a separate moisturizer beneath the BB cream if hydration is an issue. 

While there is no product that will be a miracle for everyone, estheticians can help consumers choose the right BB cream for their needs. For now, the BB cream bandwagon shows no signs of slowing down—companies like Chanel and Olay have just introduced a skin-brightening sequel, CC Creams (color correcting).


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